3. Find an advertisement that uses an appeal to fear. Is it a good argument?
I remembered watching a commercial that caught my eye. Here is the link: http://www.youtube.com/watch?v=cMpKDZDjBWM
In this commercial, they use fear into gaining the viewers attention and at the same make the viewers realize that they need their security in their house. The commercial was some what corny. The burglar finally opens the door but does not go inside the house because he sees the family. In a real life situation, the burglar might have went in either way.
But the argument of the commercial was that: if you want good security for your home, get "Brink's home security." By using this commercial, I believe it was a good argument. Burglary happens all the time and the commercial showed that by making the viewers fear for their own safety. It's a smart tactic but at the same time the right one for the people who created this commercial.
I really like your example of appeal to fear. Living by myself over summer has made me fear that a burglar will break into my apartment. I am sure many others have a fear of burglars breaking to their house and watching this video definitely can add more fear that a person can break into your home. Purchasing an alarm system would be a good idea to prevent burglars from entering into your house and this commercial uses a good example of appeal to fear by showing that their alarm system will provide you with the safety you need to prevent burglars from breaking into your home. I can definitely see people wanting to purchase an alarm system in their home after watching this commercial, but I do agree with you that this commercial isn't the most realistic because burglars won't always run away even if an alarm goes off.
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